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Welcome
Welcome
to the April 2007 Springboard Australia Newsletter.
This
month's newsletter focuses on the results of the recent
NSW State election and the associated Cabinet reshuffle
as well as the dates for the forthcoming Federal election
As
usual, the Springboard Australia Newsletter will seek
to give you a quick update on our key activities.
We will continue to keep it brief, factual and relevant
as well as providing you with tips, news, events and
insight across the range of services we provide and
industries we serve.
Building
on more than 20 years of experience as high-level
corporate strategy, reputation, communications, public
affairs and marketing specialists, Springboard Australia
is a leading-edge consulting company.
We
have extensive experience assisting leading global
and national
companies across a variety of industry sectors, including
telecommunications,
information technology, mining, resources, energy,
aviation, health, infrastructure,
financial and professional services, and retail.
We
understand corporate reputation has a critical impact
on a company's profitability, growth and success.
Working
with organisations of all sizes, Springboard Australia
uniquely combines our industry experience and political
knowledge to provide a complete range of consultancy
services assisting our clients to protect and grow
their relationships, reputation and business outcomes.
If
you require assistance positioning your company's
or organisation's reputation or business objectives
through the media or a public relations campaign,
need to deal with and understand government, improve
your corporate communications or could benefit from
strategic research and analysis of issues confronting
your organisation we are here to help. Please contact
us outlining your requirements by clicking here.

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| NSW
Labor Historic Fourth Term Win |
| Despite
numerous controversies, Morris Iemma
led the NSW Labor Government to an historic fourth-term
win and will continue to command a large majority
in the Parliament.
Tim Grau
Founding Managing Director, Springboard
Australia
With final results declared for all Legilsative
Assembly seats on 5 April, the Government will
be returned with an 52 seats in the 93 seat Parliament
- a net loss of only three seats.
The
Labor Party won 39% of the primary vote (down
3.7%), the Liberal Party 27% (up 2.2%) and the
Nationals 10.1% (up 0.4%). The Greens received
8.9% of the primary vote (up 0.7%) and other minor
parties 15% (up 0.3%).
The
state of new Parliament will be Labor 52 seats,
Liberal 22 seats (an increase of 3), National
13 seats (increae of one) Independents 6 seats
(decrease of one). |
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Labor lost the seats of Lake Macqauire (to an
Independent), Port Stephens (to the Liberals)
and Tweed (to the Nationals). Labor also lost
Murray Darling to teh Nationals, but due a redistribution
it had nominally become a National Party seat.
In
the Legislative Council (Upper House) the Government
will have to continue working with the Opposition,
minor parties to pass its legislative agenda.
Labor won 9 seats, the Coalition won 8, the Greens
won 2 seats and the Shooters Party and Fred Nile
Group each winning 1 seat.
The
full make up of the 42 seat Legislative Council
will be ALP 19 seats, Coaltion 15 seats, the greens
4 seats, Fred Nile Group and Shooters Party 2
seats each.
Full
details of the election results can be found at
the Electoral Commission NSW website here.
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| The
New NSW Cabinet |
Morris Iemma has used his first election win as
Premier to announced a major shake-up of his Cabinet..
The new Cabinet will see a number of new faces and
new portfolios for many current Ministers.
THE
IEMMA MINISTRY
The
Hon Morris Iemma MP - Premier and Minister
for Citizenship
The Hon. John Watkins MP -
Deputy Premier, Minister for Transport and
Minister for Finance
The
Hon. John Della Bosca MLC
Minister for Education
Minister for Industrial Relations
Minister for the Central Coast
The
Hon. Michael Costa MLC
Treasurer, Minister for Infrastructure
Minister for the Hunter
The
Hon. John Hatzistergos MLC
Attorney General
Minister for Justice
The
Hon. Frank Sartor MP
Minister for Planning
Minister for Redfern Waterloo
Minister for Arts
The Hon. Reba Meagher MP
Minister for Health
The
Hon. David Campbell MP
Minister for Police
Minister for the Illawarra
The
Hon. Eric Roozendaal MLC
Minister for Roads
Minister for Commerce
The
Hon. Ian Macdonald MLC
Minister for Primary Industries
Minister for Energy
Minister for Mineral Resources
Minister for State Development
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| The
Hon. Tony Kelly MLC
Minister for Lands
Minister for Rural Affairs
Minister for Regional Development
The
Hon. Phil Koperberg MP
Minister for Climate Change, Environment and
Water
The
Hon. Kevin Greene MP
Minister for Community Services
The
Hon. Kristina Keneally MP
Minister for Ageing
Minister for Disabilities
The
Hon. Joe Tripodi MP
Minister for Small Business and Regulatory
Reform
Minister for Ports and Waterways
The
Hon. Nathan Rees MP
Minister for Emergency Services
Minister for Water Utilities
The
Hon. Matt Brown MP
Minister for Housing
Minister for Tourism
The
Hon. Linda Burney MP
Minister for Fair Trading
Minister for Youth
Minister for Volunteering
The
Hon. Paul Lynch MP
Minister for Local Government
Minister for Aboriginal Affairs
Minister Assisting the Minister for Health (Mental
Health)
The
Hon. Verity Firth MP
Minister for Women
Minister for Science and Medical Research
Minister Assisting the Minister for Health (Cancer)
Minister Assisting the Minister for Climate Change
(Environment)
The
Hon. Graham West MP
Minister for Gaming and Racing
Minister for Sport and Recreation
The
Hon. Barbara Perry MP
Minister for Juvenile Justice, Minister for
Western Sydney and Minister Assisting the Premier
on Citizenship
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| New
Faces in the Iemma Cabinet |
| The
Hon. Phil Koperberg MP (Blue Mountains)
Minister for Climate Change, Environment and
Water
The
Hon. Kevin Greene MP (Oatley)
Minister for Community Services
The
Hon. Kristina Keneally MP (Heffron)
Minister for Ageing
Minister for Disabilities
The
Hon. Nathan Rees MP (Toongabbie)
Minister for Emergency Services, Minister
for Water Utilities
The
Hon. Matt Brown MP (Kiama)
Minister for Housing
Minister for Tourism
The
Hon. Linda Burney MP (Canterbury)
Minister for Fair Trading, Minister for Youth,
Minister for Volunteering
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| The
Hon. Paul Lynch MP (Liverpool)
Minister for Local Government
Minister for Aboriginal Affairs, Minister Assisting
the Minister for Health (Mental Health)
The
Hon. Verity Firth MP (Balmain)
Minister for Women
Minister for Science and Medical Research
Minister Assisting the Minister for Health (Cancer)
Minister Assisting the Minister for Climate Change
(Environment)
The
Hon. Graham West MP (Campbelltown)
Minister for Gaming and Racing
Minister for Sport and Recreation
The
Hon. Barbara Perry MP (Auburn)
Minister for Juvenile Justice, Minister
for Western Sydney and Minister Assisting the
Premier on Citizenship
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| Polls
and the Timing for the Next Federal Election |
| Depsite
worrying polls for the Howard Government, the Prime Minister
has a limited tiefraem in which to call the next Federal
election.
With the Federal Coalition
controlling both the House of Representatives and the
Senate, speculation of election dates becomes easier
as the condition for calling a Double Dissolution election
(where there is a legislative deadlock between the House
of Representatives and the Senate) is extremely unlikely
to occur.
That said, the latest
possible date for a House of Representatives election
is Saturday, 19 January 2008.
However, as this would
involve calling an election and campaigning over the
Christmas/New Year period, this date can be ruled out.
No Federal election has never been held in January.
Therefore, the latest
practical date for the next Federal election is Saturday
15, December 2007.
Given Prime Minister
Howard's stated preference to take the Government to
its full term, it can be expected that the next Federal
election is likely to be held some time between October
2007 and December 2007.
Two other major events
may influence the timing of the next Federal elections.
The Asia-Pacific Economic Cooperation (APEC) meeting
is to be held in Sydney in September 2007. It would
be unprecedented to call an election while so many foreign
leaders are visiting.
While the latest polls
indicate an unprecedented lead for new Opposition Leader
Kevin Rudd and the Labor Opposition, the Federal Coalition's
strong performance at the last Federal election in October
2004, where it received 52.8 percent of the two-party
preferred vote, will make the next election difficult
for Labor.
The Rudd Opposition
will need to hold all its current seats, which is by
no means guaranteed with two WA Labor seats in danger,
and win 16 additional seats. That is more seats than
Bob Hawke won in the 1983 election at a time when the
economy was in recession.

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Federal
Election Online Polling Project
Once
again Springbaord Australia is partnering with e-journal,
Online Opinion, to conduct online polling on Australians’
attitudes and views on the Federal Government, Opposition,
key issues, policy announcements, leadership and voting
intentions for the forthcoming election.
The
research explores the perceptions and attitudes of
voters' is measured through an innovative project
that will give the media and community access to the
same research used by political parties on voters'
moods.
The
Project uses the Internet and technologies such as
chat rooms, discussion forums and surveys to research
voters' true feelings, anxieties and frustrations
through discrete online focus groups..
Political
parties spend tens of thousands of dollars on traditional
focus groups to understand, shape and influence voters'
attitudes.
The
Project will make it possible to track voting intentions,
motivations and provide insights into voter behaviour,
which havetraditionally only been readily available
to political leaders and campaign strategists.
Similar
projects were undertaken during the since 2001 Federal
election and included various State elections as well
as the 2004 Federal election. The projects revealed
a range of issues that mainstream polling missed or
were not reported.
The
Project is undertaking online survey work now and
recruiting voters to participate in focus groups.
The results of the research will be regularly published
throughout the campaign.
This
survey will remain open for a month until 21st May,
but we will do initial analysis on responses up to
the 28th April, so don't delay.
To
participate click
here to fill in the survey. And please pass the
web address on to your friends.

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| Calendar
of Events |
May
1
Victorian State Budget Delivered
May
8
Federal Budget Delivered
June
5 Queensland
State Budget Delivered
June
7
South Australian State Budget Delivered
June
11
Queen's Birthday Public Holiday
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Something
to add?
If
you have an event or know of an important date
that you would like to include in the next Springboard
Australia Newsletter please forward the details
by providing details through our Contact Us page
here.
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| Springboard
Australia's New Corporate Brochure |
| Springboard
Australia's new corporate brochure outling our services,
approach and experience is now available to download
as a PDF. Click here
to download it.
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